SUCCESS STORY: Here is a creative pitch for Wisconsin's most coveted client. The WI State Fair is highly visible campaign, super fun and provides unlimited creative potential. The Celtic Ad Agency was between creative directors, so I served as the creative director/designer/copywriter for the print campaign. The WI State Fair wanted to update their image from something akin to an old-fashioned barnyard dance to something avant garde yet down-to-earth. After weeks of hard work, including stuffing our entire proposal into a paper mache cow that we spent all night making, we won a 5 year contract.
I functioned as the art director, graphic designer and production artist for all of these ads, as well as being the copywriter for most. What does this mean exactly? Click here to find out.
