
Above is a conceptual label
design for a can of corn produced locally. Believe it or not, if crossing
referencing dozens of resources on the internet is reliable, these numbers
are fairly accurate.
What is the true cost
of food? A 1994 US study (1) reported that 400 gallons
of oil a year are used to produce the food for the average American. So,
it was easy for me to calculate that the average person uses 1.1 gallons
of oil per day, which is 17 times more energy than a person actually gains
by eating the food. Of course, that was a government study, some independent
studies report as much as one gallon of oil is consumed to grow, fertilize,
pesticide, package and ship one can of food, and the cost increases when
you include all the other factors such as water. It takes an estimated
500-5000 gallons of water to grow one pound of beef. So, at an average
of 2500 gallons per pound of beef, that's $2.50 using Phoenix tap water
or $1350.00 dollars using New York City tap water.
So, how much does something really cost, especially if you
include the subsidies and tax incentives? And what about the future cost
of topsoil erosion, pesticides and pollution (some which take over 50,000
years to degrade), aquifer depletion, oxygen depletion, loss of natural
habitats and bidodiversity, global warming, et cetera. No
one knows the true cost of food.
What is an ecological
footprint? Ecological footprint analysis is an estimate
of the amount of biologically productive land and sea area needed to regenerate
(if possible) the resources a human population consumes and to absorb
the corresponding waste. This estimate measures how many resources, defined
by land area called global hectares, it takes to support a given population.
The United States citizen consumes 9.6 global hectares, meaning it would
take 9.6 planet Earths to sustainably provide for the United States alone.
Why do I care?
Even if these numbers are greatly exaggerated, eventually this will affect
everyone as our environment becomes increasingly polluted and degraded,
causing an increase in health problems, rise in cost of living and a lower
quality of life. The Eco-Footprint Label allows consumers to make educated
decisions of how their everyday purchases affect themselves and the environment.
How do I make better
choices? The Eco-Footprint Label can be applied to all
consumer products, similar to a nutrition label for food. You could call
it a nutrition label for Mother Earth. It would measure the resources
needed to manufacture a product and ship it to the market place, giving
consumers tangible evidence of their cost of consumption.
Examples of better
decision making: What if you are on a small budget yet
want to maintain a healthy lifestyle? You could compare the Eco-Footprint
Label and Nutrition Labels of competing products. What is the cost of
vitamins to supplement the low-nutritional value of mass-produced, genetically-engineered
and processed foods? Maybe it is actually cheaper to spend "more"
money on organic whole foods and free-range meat.
What if you're an animal rights activist? Which decision
makes more sense: To buy synthetic shoes made from Saudi Arabian oil,
shipped to China, manufactured into shoes, shipped to the USA and trucked
across the country? Or to buy those leather shoes locally made? Which
has bigger consequences on the environment and ultimately everything that
lives in it?
Or, what if you are eco-friendly, health-minded vegetarian.
Does it really make sense to eat that tofu packaged in plastic, with a
fancy label using toxic, non-degradable metallic inks, and shipped from
Asia? Maybe it is healthier for everyone to modify your diet to eat locally
produced, seasonal meats and vegetables to reduce environmental pollution.
Now, I leave it to you to spread
the word to those that can make this work!

Localvores are interested in helping the world.
1) Food, Land, Population and the U.S.
Economy, Pimentel, David and Giampietro, Mario. Carrying Capacity Network,
11/21/1994.
| URGENT:
Please help the Eco-footprint Label reach critical mass — Spread
the word to your friends.

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