|
|
 |
 |
||
|
How does the creative process work? Overview: STEP I — Brainstorming
We skipped creating dozens and dozens of ideas and designs that some clients need before they decide which theme best sells their business; however, this would still be a challenging logo. It would need to be sophisticated yet simple enough to reproduce in various media, like business cards, websites, outdoor signage, etc. Also, it would require considerable time to illustrate and I wanted to make sure my client would be 100% happy before producing the final illustration. STEP 2 — Concepts and designs
STEP 3 — Feedback I said, "Here's how I envision your logo so far. A fat sassy cat with his ears tucked back and whiskers blowing in the wind. I think it would be nice to do a fairly detailed illustration, though keep in mind the more detail, like shadows and colors, the more difficult it is to print in various media, not to mention illustrate. You'll notice that most logos, like the McDonald's arches are a flat, one-color, simple shape and are easy to reproduce or recognize from a distance. He said, "You've helped stir my imagination with the possibilities! Not looking to go crazy with details. The general concept really jumps out well. The cat looks like he's having a helluva good time and that's exactly what I want to convey. The ears even look a little devilish, and I consider myself a happy devil as a friend once said. Having him overfill the car is perfect — easy to see his face and enforces the "fat cat" concept. I think the impression of speed is enhanced by having slightly blurred lines on the car so you don't see seams in the bodywork, etc. I think the cat's grin is really what'll grab people and be memorable. I was just wondering if a second, slightly different logo was possible — the cat with a similar grin holding a scaled-down Miata in his hand, standing nonchalantly with legs crossed? Having a couple logos to bounce between (if not too complicated or adding too much cost) would be awesome. What do you think?" I replied, "Having two logos is almost never done because it will be hard enough to brand yourself, meaning, get people to remember you with just one image. However, you can play with the idea and create a different image for t-shirts and websites to work in conjunction with the logo. If you want, I can sketch the concept of a cat standing, and you can see what it will look like and choose between the two. But I feel this one conveys the feeling of motorsports better. Also a technical note, the shape of a cat standing holding a car would look quite small on a business card. The more compact shape of the cat in the car would work well in a variety of applications. Afterwards, I went back to the drawing board and rendered our ideas in a more finalized style. What I did was sketch this out a couple times until I was happy. Then I inked the lines and scanned it into the computer.
STEP 4 — Repeat Steps 1-3 as necessary
STEP 5 — Final design fine-tuning and production
The above logo is the black and white line art version, and the logo below is the 3-color version.
STEP 5 — Delivery of product and guidelines for usage. COMPOSITION Also, there are several color modes like black and white or CMYK or RGB. And there are many different file types like PDF and JPG. The final files and usage guidelines really depend on the clients needs, but for a more elaborate explination see: What are file formats and color modes? Overall, there were 60+ emails and a dozen phone calls needed to complete this project.
|
|
||
