What
makes a good logo? Part II
Here
is a logo designed for a floatation and relaxation spa, featuring sensory
deprivation tanks. This logo both reads and "feels" float. A logo, or corporate identity, contains several parts: the
logotype and the icon. Various parts are used for various purposes
and at different sizes. If all the parts work well independently of
each other, this is another clue that the logo has a strong identity
that consumers will recognize instantly and from a mile away. Below
the parts of this logo have been separated and resized.
