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What makes a good logo? Part II

Here is the logo designed for the umbrella company of gentleMouse. I kept it clean, simple, corporate and official. Aesthetically, I didn't want it to compete with the gentleMouse logo but compliment it. Logos are designed to catch your attention, and two logos side by side are like boxers in a ring. See how the strip of logos in the right navigation compete for attention.

 


A close up of the logo icon or mark. This realistic drawing was challenging, because a logo needs to reproduce and be legible at various sizes. The hummingbird looks good small because it isn't obscured by too much detail; on the other hand, there is enough detail that it looks interesting at much larger sizes, like a sign or billboard.

 

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LOGO DESIGN      

Big Dude Cycling
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Wheel Peddler Logo
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Bicycle Source Logo
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Santa Barbara Cancer Foundation
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AZ Extreme Rentals
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See a logo being created.

What makes a good logo.
Part I
Part II
Part III
Part IV
Part V

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What is a logo?

What are the basic types of logos?

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