What
makes a good logo? Part II
Here
is the logo designed for the umbrella company of gentleMouse.
I kept it clean, simple, corporate and official. Aesthetically, I didn't
want it to compete with the gentleMouse logo but compliment it. Logos
are designed to catch your attention, and two logos side by side are
like boxers in a ring. See how the strip of logos in the right navigation
compete for attention.

A
close up of the logo icon or mark. This realistic drawing was challenging,
because a logo needs to reproduce and be legible at various sizes. The
hummingbird looks good small because it isn't obscured by too much detail;
on the other hand, there is enough detail that it looks interesting
at much larger sizes, like a sign or billboard.
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