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Price depends upon how refined your ideas are and how complicated the project is. I like to allow enough time to work closely with my clients to go through a few rounds of concepts and refinements. A website is your virtual bricks and mortar store, like any logo or advertisement it needs to:

1) HOOK: Attract and keep the consumers attention. (Selling to the consumers emotions).
2) INFORM: Problem > Solution. (Selling to the consumers intellect).
3) SELL: The call to action. (How to buy the product.)

Also, it needs to:

1) Look aesthetically beautiful
2) Have a logical information design, so that the user can find what they are looking for, and not get lost navigating the site, or overwhelmed by advertising.

I'm sure you want a website that is going to reflect your personality and business philosophy and creates publicity and cash flow.

Please read this article that I wrote about how the creative process works. It is about logos, but the basics also apply to any creative process, including websites.

DESIGN PROCESS: The first round will include research and brainstorming. The client will receive rough thumbnails as idea starters. The client will pick their favorite, or mix and match ideas, and the following rounds will be used to refine that idea. The second-to-last round will be for fine-tuning color, font kerning, image refinement, etc. And, the last round will be for posting the site live.

DELIVERABLES: Upon request the client will receive all working files, but keep in mind that the final files will be saved on your website

Packages:

Note: Prices are based on a basic 5 page website, including HTML, Java, CSS, and/or Spry elements. For programming databases, search engine optimization, shopping carts, etc. a web developer may be sub-contracted at an additional cost. Higher prices reflect more time for designer and client to co-create a higher quality website. Additional pages cost approximately $50-100 extra.

Down and Dirty: $325. A simple, customized, 1-5 page design that you can use as a template to build your own website by inserting your own photos and text.
Process: 1-2 rounds of design and revision.
Deliverables: PDF files, one color scheme.

Basic: $625
Process: 1-6 rounds of design and revisions.

Classic: $1200
Process: 1-10 rounds of design and revisions.

Masterpiece: $2500
Process: 1-20 rounds of design and revisions.

Additional changes are billed at $45/hour.

Please read about my Terms, Payment & Copyright

Thank you for the opportunity to work with you,
Scott